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On 18 November 2024, cross-sector experts met at the BEFuture Global Innovation Forum in Barcelonato chart the road ahead for business events. The event was designed was designed to address challenges in the fields of climate change and circularity, talent and inclusion, governance and impact, and event experiences.

The paper outlines key strategies to accelerate the transformation of Europe’s event sector, ensuring its competitiveness and resilience over the next decade. To stay relevant, business models must evolve beyond financial viability, embracing sustainable practices, community involvement, and technological innovation.

What will the future of business events look like?  Read our Think Tank report to discover concrete scenarios, built through a series of workshops and drawing on input from desk research and expert interviews.

Our compilation is designed to showcase exemplary practices to inspire business events professionals in their green and digital transition, leveraging innovation to make the industry more future-proof. Discover the case studies and become a part of the change!

Become a mentor under the BEFuture Acceleration Programme and access paid mentoring opportunities in an exciting field. Work with creative people and organisations to make a difference and help turn innovative ideas into concrete solutions!

Is your organisation committed to fostering change in the business events sector? Do you have an idea for driving the sustainable transition? The BEFuture Acceleration Programme offers up to €30 000 in funding along with technical support and mentorship to turn out-of-the-box thinking into better events.