Shaping the Future of Europe’s Business Events Sector!

On 18 November 2024, cross-sector experts met at the BEFuture Global Innovation Forum in Barcelonato chart the road ahead for business events. The event was designed was designed to address challenges in the fields of climate change and circularity, talent and inclusion, governance and impact, and event experiences.

The paper outlines key strategies to accelerate the transformation of Europe’s event sector, ensuring its competitiveness and resilience over the next decade. To stay relevant, business models must evolve beyond financial viability, embracing sustainable practices, community involvement, and technological innovation.

What will the future of business events look like?  Read our Think Tank report to discover concrete scenarios, built through a series of workshops and drawing on input from desk research and expert interviews.