Shaping the Future of Europe’s Business Events Sector!

BE Future is dedicated to driving positive change in the Meetings, Incentives, Conferences and Exhibitions (MICE) sector across Europe. Our mission is to transform the industry into a regenerative, resilient, and responsible powerhouse. Aligned with European Tourism Transition Pathways and Sustainable Development Goals, we prioritise sustainability, inclusivity and lasting impacts.

Latest news

A spotlight on our 80 innovative projects at IBTM 2025

BEFuture presented the impressive results of the Acceleration Programme at IBTM World 2025 (18-20 November). From circular solutions and waste management to innovative platforms for hybrid events: participants were offered a glimpse of the future.

16 Dec 2025

BEFuture wins Alimara Award for Digital Innovation

It’s official: BEFuture is a leader in European tourism innovation. We scooped the prestigious award for our efforts to transform the European business events sector. The award recognises our project's ability to use technology and innovation as drivers of change in the sector.

31 Mar 2025

The Call for projects is closed – stay tuned for the next steps!

Thanks so much to all those who submitted their projects under the Acceleration Programme. We cannot wait to see your innovative ideas come to life. What’s next? Evaluation results will be released on 28 February. Discover the full timeline here.

05 Feb 2025

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